Data consultancy · Formulated in Hamburg
A highly concentrated data consultancy for martech, Salesforce and advertising. One senior consultant, zero gloss: Matt turns your first-party data into marketing that actually runs.
Active ingredients
Your customer data is the only asset no platform can take away. Matt helps you choose the right technology, connect it and put it to work.
Strategy is nice. Journeys that actually send are nicer. Matt designs the automation and builds it himself, in the tools your team already runs.
Programmatic setups built on your own data instead of rented guesses, from the first audience segment to the last impression.
Directions for use
No retainers you cannot get out of, no team of juniors behind the curtain. You pick the format, and the person you talk to is the person who does the work.
As a strategy
A clear view of where your marketing, adtech and first-party data should go, and which technology gets you there.
As a build
Matt sets up and steers the stack himself: platforms connected, audiences flowing, campaigns live.
As a stand-in
A senior hand for the seat that is empty right now, in CRM, marketing automation or programmatic.
As a standing order
Ongoing operation of your automation and campaign setups, so the day-to-day keeps running.
Formulated by
Matt has worked in data-driven advertising since 2014: first building data products and analytics teams on the publisher side, then implementing complete programmatic and martech stacks as a consultant. Since 2020 he has been doing it under his own name.
That mix is the point. He knows how the ad side buys, how the CRM side sends, and how first-party data has to be wired so both pull in the same direction. And because he still works hands-on in Salesforce and Braze, the strategy he hands you is one he can build.
Batch history
2020 — today
Independent, Hamburg
Marketing automation with Salesforce and Braze, CDP, clean room and DMP consulting, retail media.
2020
nexum AG
2018 — 2020
Future Marketing GmbH
Full programmatic martech stack implementation and steering: CDP, DMP, SSP, DSP, tag management, attribution.
2017 — 2018
Advertising Alliance GmbH
2015 — 2017
Advertising Alliance GmbH
Data monetisation for publishers, data publisher network, creative personalisation.
2014 — 2015
Advertising Alliance
Available without prescription
Tell Matt what is stuck: a CDP nobody activates, journeys that never shipped, media that ignores your own data. He will tell you honestly whether he is the right fix.
matthias.schoenborn@gmx.netHamburg, Germany